Client
Globalfinanz
Woobik Studio · Since 2008
Human technology.
We build systems for businesses and create worlds for brands. AI with direction, judgement and hands, not prompts into the wind.
02 · Manifesto
Why "human technology"
AI isn't the work. It's a tool on the table.
We've been listening to clients since 2008, translating their identity into pixels and writing code that holds up. Generative tools are new, for everyone. We use them with the same judgement we used to integrate photography in Photoshop with. At the service of the idea, not the other way round.
In one line
What separates a good project from a generic blob is still the same as always: judgement, taste, and someone who decides.
Two sides of the same studio
We work with you·we do our own thing
03 · Services
We work with you.
Custom web development, infrastructure, AI integration and bespoke plugins. For businesses that need measurable results.
See services04 · Lab
We do our own thing.
In-house projects in music, digital characters and audiovisual production. Where we experiment without asking for permission.
See LabCurrent selection
Speed you can feel.
Insurance · Globalfinanz · 2026
Seven insurers, one single wait
-73%
reduction in comparison time, from 40 to 10–12 seconds
Globalfinanz runs piensin.com, a health insurance comparison engine with access to seven different companies. Each query involved sequential API calls to each insurer: the first responded, it was processed, then the second, and so on through all seven. Users waited 35 to 40 seconds staring at a screen before seeing any results. In a sector where purchase decisions are made in seconds, that wait was unacceptable.
In the studio
What's playing in the studio.
Audio · In production
NIXIA
Emotional electronic music with its own universe
Artistic-musical project in fusion electronics. House, underground techno and modern electronic music with influences from classical, lyrical and Brazilian rhythms. AI-assisted production with human curation and editing. Three albums in development: Kage No Tabi, The Dark Groove Chronicles and Neural Dominion.
See projectWhat we do
Six disciplines, one single standard.
01
Custom web development
Solid sites, performance optimization and professional maintenance.
02
WooCommerce e-commerce
Tailor-made multilingual stores, with ERP and CRM integrations.
03
AI integration
Pipelines, internal tools and AI workflows with human judgement.
04
Infrastructure
Servers, migrations, disaster recovery and security. No drama.
05
Audiovisual production
Image and video with creative direction, no templates, no reheated prompts.
06
Digital characters
Building a coherent visual identity for brands or universes.
The studio is a person
A face, not an agency.
Woobik Studio is led by Pedro, a Brazilian full-stack developer based in Italy, with nearly two decades building websites and systems for other brands, and several years sharpening the AI direction that defines what we do today.
Every project that leaves the studio passes through the same hands that sign this portrait. No intermediate departments, no sales team. You talk to the person who builds.
Pedro · Founder & Direction
Marche, Italy
Learn more
Marche, Italy
Human technology
One studio. One point of view. One brand.
Everything we produce carries this signature, even when it ships under another name.
Just landed?
Say hi.
There's room for you. Tell us what you're building, we reply in under 24h, always with a person on the other end.